Nissan Continues Impressive Brand Growth
Nissan sales have been on the rise for the last few years and now, Interbrand has reported that they are the 4th fastest growing brand in the world! With a value of more than $1 billion this Nissan has not only landed a place on Interbrand’s prestigious 100 Best Global Brands list for the fifth year in a row but it has moved up in the ranks. Nissan had already made it to the top half of the list last year when they claimed the number 49 spot, but this year they have jumped up other six spots to land in the 43rd spot.
“Brand Power has been a consistent focus across the company for the last five years and it is very encouraging that all our efforts continue to be recognized by this influential brand ranking,” said Roel de Vries, corporate vice president and the global head of marketing and brand strategy for Nissan. “The fact that we remain the fastest growing automotive brand is also further proof that the story around our products and our vision for the future of driving is continuing to resonate.”
Nissan’s continued growth in the market can be attributed to a number of factors including their high-profile sponsorships such as the 2016 Rio Olympics and the UEFA Championships League, and their proactive approach to building brand excitement by sharing their Intelligent Mobility blueprint.
A few additional reasons for the brand’s growth that were shared by Interbrand include:
- Strong commitment to customer satisfaction
- New partnerships that focus on vehicle connectivity and connected services such as the one they just forged with Microsoft
- Strong brand presence and innovative brand expression such as the Nissan Crossing in the Ginza district of Tokyo
- The launch of innovative new products such as the GT-R NISMO and the Serena with ProPilot technology
“Nissan Once Again Recognized as One of the World’s Top Brands.” Nissan Online Newsroom. N.p., 6 Oct. 2016. Web. 14 Oct. 2016. <http://nissannews.com/en-US/nissan/usa/releases/nissan-once-again-recognized-as-one-of-the-world-s-top-brands>
Loughead® Nissan To Release 2017 Altima Page
At Loughead® Nissan we are excited to be able to tell our customers from Swarthmore, Philadelphia, Drexel Hill, PA; Wilmington DE; and Concordville PA that the 2017 Nissan Altima is now officially here at our dealership! You Can make your way over to 755 S. Chester Rd, RT 320 in Swarthmore, PA 19081 anytime to take this exciting vehicle out for a test drive. However, if you are someone who prefers to have all of the facts about a vehicle before you take it out for a spin, you are in luck. Very soon we are going to release a Research & Review page that will provide you with all of the exciting details of this model including a full breakdown on each of the trim levels with information such as engine and transmission, EPA estimates, safety features, convenience features, starting MSRP, and so much more. Look out for this page and the stop by to learn more.
2016 Nissan Murano Wins Midsize SUV Challenge
Cars.com and MotorWeek recently put five vehicles up against each other for their “Midsize SUV Challenge” and the 2016 Nissan Muran emerged as the victor beating out top competitors that included the 2016 Ford Edge, 2016 Jeep Grand Cherokee, 2016 Kia Sorento, and 2017 Hyundai Santa Fe Sport. Each of the vehicles were evaluated by testers through an in-depth process that included testing on a set course, testing by an in-market family, and real world fuel economy documentation.
“Murano has become a favorite of awards juries and consumers alike since the introduction of the totally redesigned third-generation Murano for the 2015 model year,” said Dan Mohnke, vice president, Nissan Chief Marketing Manager & Marketing Operations. “The Cars.com award is another great honor, adding to the 2015-2016 Murano crossover’s streak of winning more awards over the last two years than any other SUV in its class.”
The 2016 Nissan Murano is a stylish SUV that offers a dynamic look, engaging feel, and an all-around unique traveling experience with standard features such as boomerang lights, oversized Power Panoramic Moonroof, advanced Zero Gravity seating, V-Motion front end, LED boomerang lights, unique “floating” roof refined lower-height instrument panel, wide center console, and so much more.
Learn even more about this exciting SUV when you stop by Loughead® Nissan and take the 2016 Nissan Murano out for a test drive.
“Nissan Murano Named “Best Midsize SUV of 2016” by Cars.com and MotorWeek.” Nissan Online Newsroom. N.p., 4 Oct. 2016. Web. 05 Oct. 2016. <http://nissannews.com/en-US/nissan/usa/releases/nissan-murano-named-best-midsize-suv-of-2016-by-cars-com-and-motorweek/photos>.
Nissan Division Sets New September Sales Record
The Nissan Division has released their sales results for September which show a 4.3 percent increase over sales from September 2015, setting a new record for the month. This year’s total came to 116,384 units for the month and the total for the first nine months of the year came to 1,086,249 units, up 5.8 percent from last year.
The Rogue and Altima led sales for September with Rogue sales topping off the month with a record-setting total of 26,459 units (up 5.6 percent) and Altima sales reaching 25,031 units (up 3.3 percent). The Murano also achieved record-breaking September results with 7,536 units sold (up 46 percent).
More September Results:
- Frontier sales were up 64.5 percent to reach 7,596 units
- Maxima sales were up 69.7 percent to reach 6,569 units
- Sentra sales came to 13,670 units
- LEAF sales were up 5.5 percent to reach 1,316 units
- 370Z sales came to 513 units
- TITAN sales were up 136.4 percent to reach 2,484 units
- Pathfinder sales were up 29.4 percent to reach 8,028 units
- Armada sales were up 103.6 percent to reach 1,712 units
“Nissan Group Reports September 2016 U.S. Sales.” Nissan Online Newsroom. N.p., 3 Oct. 2016. Web. 04 Oct. 2016. <http://nissannews.com/en-US/nissan/usa/releases/nissan-group-reports-september-2016-u-s-sales>.
Loughead® Nissan wants to let our customers from Swarthmore, Philadelphia, Drexel Hill, PA; Wilmington, DE; and Concordville, PA know that the Research & Review page on the 2017 Nissan Maxima we promised in a previous blog is now available on our website. You can now read this page and learn all there is to know about this sporty sedan. Take a look at the page and then come in for a test drive. We’ll also walk you through a few of our lease and finance options so that you can pick the best one for your lifestyle.
Nissan Develops New ProPILOT Chair
Nissan has been at the forefront of Autonomous Driving technology for quite some time now. They have made some impressive advances in this field, especially with the development of their flagship autonomous driving technology ProPILOT. This innovative technology will help to shape the future of driving as automakers continue to look for more ways to incorporate Intelligent Mobility into the development of the vehicles in their lineup.
Earlier this year, the brand introduced the Intelligent parking Chair which was designed for offices. These chairs have the technology to automatically return to their original spot once the person using the chair leaves their seat. Now, they have introduced the new ProPILOT Chair which was inspired by Nissan’s ProPILOT Technology. The technology was originally designed for autonomous driving as it tracks the distance between your vehicle and the vehicle in front of you in order to constantly maintain the proper driving distance as it pilots the vehicle or you. Now, they have included this same idea into a chair that will take the standing out of waiting in line.
These ProPILOT Chairs are autonomous and are designed predominantly for situations where people would be standing in long lines. The chairs use the technology to detect the distance between them and the chair ahead of them in order to keep you moving forward in the line while you sit down and relax while you wait. Learn more about these new chairs in the video below:
“Nissan Develops an Autonomous Chair for People Who Can’t Stand Waiting in Line.” Nissan Online Newsroom. N.p., 27 Sept. 2016. Web. 27 Sept. 2016. <http://nissannews.com/en-US/nissan/usa/releases/nissan-develops-an-autonomous-chair-for-people-who-can-t-stand-waiting-in-line>.
Whether you work the day shift or the night shift you need a vehicle that can handle everything that you need to get the job done right. The 2017 Nissan TITAN has been built to be strong and powerful enough to be exactly what you are looking for whether you are fighting fires, hauling loads on a construction site, transporting cattle, wrangling horses. This is the theme of the two new advertisements that the brand has released featuring this incredible new pickup. The two new spots are called “The Day Shift” and “The Night Shift” and they truly show off the incredible amount of power and versatility that the 2017 TITAN has to offer.
You can see both of these advertisements below and stop by Loughead® Nissan to learn more about the 2017 Nissan TITAN.
Loughead® Nissan is now home to several 2017 Nissan Maxima sedans. This popular model is sure to fly off our lot especially after we release our upcoming Research & Review page. Once you read this page you’ll know about each trim level, the features it offers, and the MSRP. We’ll also give you information about the performance capability and the safety features. If you already know that the Maxima is the car for you come into our dealership and take a test drive!
Come to Loughead® Nissan where we have New Vehicle Specials available on the 2016 Nissan Sentra, Altima, Rogue, Frontier, Pathfinder, Maxima, Versa Note, Juke, NV200, and Murano until 10/3/16! If you live near Swarthmore, Philadelphia, Drexel Hill, PA; Wilmington, DE; and Concordville, PA and you want to get yourself behind the wheel of one of these exciting vehicles and drive it home then stop by our dealership to learn more information about each of these specials. Our friendly staff here will be happy to assist you in any and set you up with a test drive.
When it comes to Football, rookies always have to pay their dues. Even at the Heisman House. In this latest video from the popular Youtube series “Nissan Heisman House” we see the newest member Derrick Henry of the Tennessee Titans arrive for his first stay at the Heisman House. As a 2nd round draft pick in the 2016 NFL draft this is his first season in playing professional and as a rookie the veteran members of the household needed to give him a customary rookie welcome.
In the video we see him arrive at the front door ready for a stay in Heisman House when he is informed by Mark Ingram that he has to stay in the “Starter House” before he can work his way into the big house. Derrick is then presented with the starter house courtesy of Charlie Ward and George Rogers with a little help from the Nissan TITAN XD!
Check it out above and stop by Loughead Nissan for a test drive in any of the exciting vehicles from the new Nissan lineup.
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